NHS Communications Initiative of the Year Award

HSJ Awards 2024 - NHS Communications Initiative of the Year Award
NHS Communications Initiative of the Year Award
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How to apply

  1. Register an account.
  2. Start your entry (save it in-progress).
  3. Submit your entry to be in the running.

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Communications in the NHS goes beyond reputation management - it's about engaging patients, staff, local communities, and external organisations. Effective communications can significantly impact staff morale, retention, and recruitment, while also guiding patients to the right services and helping them manage their health. Whether supporting change, celebrating success, or providing timely information through innovative channels, communications are key to improving NHS outcomes.

This award recognises initiatives that demonstrate clear, measurable impact in reaching targeted audiences and driving meaningful change. Judges will be looking for creative, innovative approaches that deliver tangible results and showcase how communication strategies can shape better healthcare delivery.

Eligibility

All public sector NHS organisations, General Practice, primary care and community organisations. 

Ambition

  • Describe your communications strategy and any changes you have made to it
  • Share any statistics you have to monitor the effectiveness of your communications strategy
  • What did you set out to achieve? Describe the initiative
  • What were your measures of success, providing detail on the benchmarks used?

Outcome

  • Judges are looking for quantitative evidence of improvements in outcomes for patients or staff as a result of communications and messaging
  • Describe how the initiative was implemented to achieve these results
  • Provide testimonial evidence supporting your work

Spread

  • How has this initiative been rolled out across your organisation?
  • What efforts have been made to share your best practice examples with others in the NHS?
  • Provide evidence to support the sharing of your achievements

Value

  • How has your work contributed to improvements either in patient outcomes, cultural change, public behaviour change or efficiency of the NHS?
  • Judges will be looking for clear examples of the initiative benefiting individuals or the NHS more broadly whether that is staff, patients or any individual NHS organisation
  • Provide evidence where possible that your initiative has had a positive impact on staff, patients or their friends and families

Involvement

  • Describe how the organisation worked with external agencies or other trusts to achieve your outcomes
  • Judges will be looking for direct evidence of a consultative approach ensuring that the base in which changes were made was researched

NHS Communications Initiative of the Year Award

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To find out more

Partnership opportunities:  Sponsorship Sales Team
Awards entry enquiries: Delegate Sales Team
Judging and event management: Awards Support