New Category
NHS Communications Initiative of the Year Award

How to apply

  1. Register an account.
  2. Start your entry (save it in-progress).
  3. Submit your entry to be in the running.

Best of luck!

For any questions, please contact Ryan Bessent

start your entry

Communications and public relations staff are essential in helping NHS organisations engage with patients, local communities, staff and other interested groups including the media and outside organisations. The evidence would suggest, clear and targeted communications can:

  • Help improve morale boosting retention and helping improve recruitment
  • Help patients find the right service for them or support them to better care for their own health
  • Manage a change process, ensuring the right voices are heard so NHS organisations continue to improve
  • Celebrate success to help with the spread and implementation of new initiatives
  • Provide clear and timely information to a range of patient groups using innovative channels to reach them

These are just some of the potential outcomes.

The NHS Communications Initiative of the Year Award is designed to celebrate innovations, ideas and strategies that are making a difference to the way the NHS is communicating.

Judges are looking for initiatives which can show tangible results in landing targeted and valued communications, an innovative approach to communications and a divisive and imaginative strategy. 

Eligibility

All NHS organisations, General Practice and primary care organisations.

Ambition

  • Describe your communications strategy and any changes you have made to it
  • Share any statistics you have to monitor the effectiveness of your communications strategy
  • What did you set out to achieve? Describe the initiative
  • What were your measures of success, providing detail on the benchmarks used?

Outcome

  • Judges are looking for quantitative evidence of improvements in outcomes for patients or staff as a result of communications and messaging
  • Describe how the initiative was implemented to achieve these results
  • Provide testimonial evidence supporting your work

Spread

  • How has this initiative been rolled out across your organisation?
  • What efforts have been made to share your best practice examples with others in the NHS?
  • Provide evidence to support the sharing of your achievements

Value

  • How has your work contributed to improvements either in patient outcomes, cultural change, public behaviour change or efficiency of the NHS?
  • Judges will be looking for clear examples of the initiative benefiting individuals or the NHS more broadly whether that is  staff, patients or any individual NHS organisation
  • Provide evidence where possible that your initiative has had a positive impact on staff, patients or their friends and families

Involvement

  • Describe how the organisation worked with external agencies or other trusts to achieve your outcomes
  • Judges will be looking for direct evidence of a consultative approach ensuring that the base in which changes were made was researched 

NHS Communications Initiative of the Year Award

start your entry
New Category
NHS Communications Initiative of the Year Award

To find out more

Entries, attendance and sponsorship enquiries, contact Ryan Bessent  0207 608 9045;
Media and marketing enquiries, contact Honey de Gracia 0207 608 9002;
Judging and event management, contact Sheena Patel 0207 608 9039