Communications is more than just reputation management. Communications and public relations staff are essential in helping NHS organisations engage with patients, local communities, staff and other interested groups including the media and outside organisations. The evidence would suggest, clear and targeted communications can:
- Have a positive impact on staff morale, wellbeing, retention and recruitment
- Help patients find the right service for them or support them to better care for their own health
- Manage a change process, ensuring the right voices are heard so NHS organisations continue to improve
- Celebrate success to help with the spread and implementation of new initiatives
- Provide clear and timely information to a range of patient groups using innovative channels to reach them, including social media and other digital channels
- Enable hard-to-reach population groups to access care or services
These are just some of the potential outcomes. The NHS Communications Initiative of the Year Award is designed to celebrate innovations, ideas and strategies that are making a difference to the way the NHS is communicating.
Judges are looking for initiatives which can show tangible results in landing targeted and valued communications, an innovative approach to communications and a divisive and imaginative strategy.
All NHS organisations, General Practice, primary care and community organisations.